As a business owner, you know that customer feedback is essential to your success.
Not only does it help you identify and fix any problems with your product or service, but it also gives you valuable insights into what your customers want and need from you. In order to get the most out of customer feedback you need to ask the right questions.
Fortunately, there are plenty of great questions to choose from. The following list includes some of the best website survey questions for getting feedback from your customers.
Each question is accompanied by a brief explanation of why it’s such a good choice. So if you’re looking for some ideas to get started, look no further!
When to Ask Questions to Get User Feedback?
Before we get started, let’s first consider when the best time is to ask these questions. Ultimately, you want to get as much useful feedback as possible, so it’s important to ask the questions at the right time to maximize your chances of success.
Firstly, the questions in this article are best used as part of a customer satisfaction survey. This is a type of survey that’s specifically designed to measure how happy or unhappy your customers are with your product or service.
Because customer satisfaction is so closely linked to customer loyalty, it’s important to make sure that you’re regularly measuring it.
How often should you collect feedback?
You can choose to administer customer satisfaction surveys on a quarterly or yearly basis, or even after each interaction that a customer has with your business.
The frequency will depend on your specific goals and needs. If you’re trying to identify and fix problems quickly, for example, then you might want to administer surveys more frequently.
On the other hand, if you’re more interested in long-term trends, then quarterly or yearly website surveys might be a better choice.
Why You Should Use Website Surveys?
Before we get to the questions themselves, it’s important to understand why asking website survey questions is so important.
After all, there are plenty of other ways to get feedback from your existing customers (such as through customer service interactions or social media). So what makes surveys such a valuable tool?
There are a few key reasons why website usability survey questions are so useful for collecting customer feedback.
1. Collect large amounts of data
They allow you to gather a large amount of data in a relatively short period of time. This is especially helpful if you want to get feedback from a large number of customers or if you need to gather feedback quickly (such as in the case of a new product launch).
2. Collect detailed feedback
The post-purchase survey question gives you the opportunity to collect detailed feedback from your customers.
Unlike customer service interactions, which are often brief and focused on solving a specific problem, performance survey questions allow website visitors to provide in-depth feedback about their experiences with your product or service.
This can be extremely valuable for identifying both problems and areas of potential improvement for a better net promoter score.
3. Collect feedback anonymously
Website surveys allow you to collect feedback anonymously. This is important because it allows customers to be honest and candid in their responses.
It also means that you won’t have to worry about any potential biases that might come into play if you were to collect user feedback in other ways (such as through social media).
The Best Website Survey Questions
Now that we’ve gone over some of the reasons why user surveys are such a valuable tool for collecting qualitative feedback, let’s take a look at some of the best questions to ask in a website survey.
1. How easy is it to find what you’re looking for on our website?
This is a great question to ask because it can help you identify any areas of your website that may be confusing or hard to navigate.
If customers have difficulty finding what they need, they’re likely to give up and go somewhere else. Asking this question can help you avoid that problem.
2. How often do you visit our website?
This question can help you gauge how well your website is meeting the needs of your customers. If they only visit occasionally, it may be because they don’t find it useful or relevant to their needs.
On the other hand, if they visit frequently, it’s a good sign that they find your website valuable.
3. What do you think of our website’s design?
The design of your website can have a big impact on the way customers perceive your business. If it’s outdated or not user-friendly, they may get the wrong impression of your company.
Asking customers for their opinion on the design of your website can help you avoid that problem.
4. What do you think of our website’s content?
Like the design, the content on your website can also give customers a positive or negative impression of your company. If it’s well-written and informative, they’ll likely have a positive view of your business.
On the other hand, if it’s poorly written or out of date, they may get the wrong idea about your company. Asking customers for their opinion on the content of your website can help you ensure that it’s up to par.
5. Is there anything you’d like to see added to our website?
This is a great question to ask because it can give you ideas for new content or features to add to your website. If customers are asking for something, chances are there are other customers who feel the same way.
Adding what they want can help you make your website more appealing and user-friendly.
6. Is there anything you don’t like about our website?
This question can help you identify any areas of your website that need improvement. If customers are unhappy with something, chances are others feel the same way.
7. How likely are you to recommend our website to friends or family?
Since word-of-mouth is still one of the most powerful marketing tools available, this is an important question to ask. If customers are happy with your website, they’re likely to tell others about it.
But if they’re not, they may never mention it to anyone. Asking this question can help you gauge how well your website is meeting the needs of your customers.
8. Are you a satisfied customer?
Not everyone is going to be completely satisfied with their experience on your website. But if the majority of customers are happy, it’s a good sign that you’re doing something right. Asking this question can help you identify any areas that need improvement.
9. Would you buy from us again?
This is an important question to ask because it can help you gauge customer satisfaction levels. If customers are happy with their purchase, they’re likely to buy from you again. But if they’re not, they may take their business elsewhere.
Asking this question can help you ensure that customers are happy with their purchase and more likely to buy from you in the future.
10. Was our website easy to use?
Even if your website is well-designed and informative, it won’t do you much good if customers can’t figure out how to use it. Asking this question can help you identify any areas of your website that need improvement.
11. Did you find what you were looking for?
If customers can’t find what they’re looking for on your website, they’re likely to leave without making a purchase. Asking this question can help you ensure that your website is easy to use and contains the information customers are looking for.
12. How long did it take you to find what you were looking for?
It’s not just important that customers find what they’re looking for, but also how long it takes them. If it takes too long, they may get frustrated and give up.
You can use this question to help you determine if your website is easy to navigate and how long it takes customers to find what they’re looking for.
13. Are you having trouble finding anything?
If customers are having trouble finding something, chances are others feel the same way. Fixing the problem can help you make your website more user-friendly and improve the overall experience for visitors.
14. Would you like to see more/less of anything?
In addition to asking what customers would like to see added to your website, it’s also a good idea to ask if there’s anything they’d like to see less of. This can help you determine if there’s anything on your website that’s causing confusion or frustration for visitors.
15. Was the checkout process easy to follow?
When customers are ready to make a purchase, you want to make sure the checkout process is easy to follow. If it’s not, they may abandon their purchase and take their business elsewhere.
Asking this question can help you ensure that your checkout process is user-friendly and easy to follow.
16. Is there anything missing on this page?
During the design process, it’s easy to overlook something that should be included on the landing page. Your customers, on the other hand, are likely to notice if something is missing.
17. Is our pricing clear?
If customers are confused about your pricing, they’re likely to leave without making the payment process.
When designing your website, be sure to include all relevant pricing information on the pricing page in a clear and easy-to-understand format for an improved customer journey.
18. What should we write about next?
If you’re planning to blog or create other forms of content, this is a great question to ask your customers. It’s always helpful to know what topics your customers are interested in.
19. How did you hear about us?
Knowing how customers found out about your website can help you determine where to focus your marketing efforts. If most customers are finding you through a certain channel, you may want to invest more time and resources in that area.
20. What is a feature you wish our website had?
Customers may have ideas for features that would improve their experience on your website. When designing your website, be sure to consider the needs and wants of your target audience.
21. What is the most useful feature of our website?
In addition to asking about features customers would like to see on your website, it’s also helpful to ask which features they find most useful. This can help you determine which features are most important to your target audience and focus your efforts accordingly.
22. How can we help you complete your purchase?
If customers are having trouble completing their purchases, they’re likely to abandon their cart. Ending the survey form with this question can help you identify any areas of your website that need improvement.
23. Is there anything else you’d like to share?
Even if you don’t ask specific website feedback survey questions about your website, customers may still have feedback they’d like to share. Ending the survey template with an open-ended question can help you collect this valuable feedback.
24. What is your first impression of our product or service?
If customers have a negative first impression of your product or service, they’re unlikely to stick around for long. Nailing the first impression is crucial to keeping customers engaged.
25. Would you visit us again?
Always end your feedback surveys with a question about whether or not target visitors would visit your website again. This can help you gauge the overall satisfaction of your target audience and identify areas that need improvement.
Asking your customers for feedback is a great way to improve your website. By asking the right questions, you can get valuable insights into what customers like and don’t like about your website. Use this list of survey question ideas to get started.
And don’t forget, you can also use heat mapping and user testing tools to get feedback about your website. These tools can help you understand how customers interact with your website and identify areas that need improvement.
Do you have any better website survey questions to add to the list? Get in touch, we’d love to hear your thoughts!