Top 10 Product Survey Questions & Templates (With Examples)

Meta Description: Product Survey, Gathering data which influences the business and affects the survey, Best questions, and templates for the product survey.

Top 10 Product surveys | Questionnaire and templates

You cannot create a product without first understanding what your customers need and want. The best way to do that is to ask customers directly with product surveys.

These are essential if you want to create a better customer experience, which can separate your business from the competition and increase customer loyalty. Plus it can help boost conversions for e-commerce website products.

In this post we’ll take you through the nitty-gritty details of creating a successful survey on the topic of products.

We’ll cover the basics like why businesses should use them and how they work, as well as show you real examples of different types of questions in templates that you can simply copy for use in your own survey projects.

Ready? Let’s go!

What is a Product Survey?

A product survey is a research tool that helps you understand how your customers really feel about your product, service or brand.

It’s a survey that’s used to collect information about the quality of a product or service and can be used to improve the quality of that product or service.

  • A well-designed questionnaire will help you identify the strengths and weaknesses of your business and make necessary changes accordingly.
  • A good survey should have enough questions so that it can give clear results with no ambiguity.

It should also easy to understand by everyone who will participate in it, without any difficulty whatsoever. Because if they face any difficulty then there is no point in conducting such surveys in the first place!

Ultimately, a bad product survey won’t get any responses. So is pointless.

Why should businesses use Product Surveys?

Product surveys are a great way to gather information about your customers’ experience with your product. Product managers can use this information to improve your product or service based on an honest feedback from loyal customers.

Here are just some of the many reasons why businesses should use product surveys:

  • Product surveys are one of the most effective ways for you to understand what is working and what isn’t with your current products or services.
  • You can also see how satisfied people were with their purchase, as well as any issues they had during the process (such as shipping).
  • This will help you determine if changes need to be made in order for customers to become more satisfied with their experience using your product or service.
  • It may even lead directly to new features being added later down the road!

Important Factors that Affect a Product Survey’s Outcome

A well-designed survey can be a powerful tool in helping you improve the quality of your products. It can help you gather feedback from customers, ensure that they’re satisfied with their purchases, and ultimately save you time and money by avoiding costly mistakes.

It’s important to keep these key factors in mind when designing a product survey:

  • The questions themselves must be clear, concise, and specific. You want to know exactly what kind of information you’re looking for so that you don’t have to guess what goes into answering them correctly or fill out an entire questionnaire just so they’ll give them information that helps guide their business decisions!
  • A good design will make sure all questions are answered quickly without requiring extra steps such as clicking through multiple pages before submitting responses.”

The Best Online Product Survey Templates

If you’re looking for a best product survey template to collect feedback from your existing customers, then it’s time to accomplish your professional survey strategy. This post will walk through some of the best product surveys and templates that we’ve found online. All of these can be customized with your own questions and answers as well.

  1. Product Survey Form

A product survey is a customer satisfaction survey based on a questionnaire that allows you to receive feedback on your products. It gives product managers an insight into how customers perceive your products and services.

The quantitative data collected through product surveys can help improve your business by providing product managers with comprehensive data for strategic decision-making, improving customer satisfaction and creating new opportunities for development.

They include sample leading questions tailored towards what has been asked in previous surveys so that users get used to filling out certain survey types without having difficulty finding their answers again each time they have one done again later down the line as well.

  1. New Product Survey

A new product survey is designed to help you understand the current state of your target market and what they want from you. It’s an incredibly important part of the launch process, so make sure your product manager is prepared with these tips:

  • Be clear about what product survey questions you’re asking. This is key for getting accurate results.
  • Include open-ended product survey questions as well as multiple-choice or rating scales. These are more likely to get user insights critically and their answers than single-answer options.
  • Ask about price sensitivity. If people say they need something but don’t care how much money it costs them, that’s going to change when push comes to shove—so have some backup plans ready!
    1. Cancellation Survey

Cancellation surveys are the best measure to evaluate why customers decide to cancel a subscription.

This is extremely important for subscription companies because it gives them a chance to fix the problem and retain their customer base. Cancellation surveys can be conducted before, during or after cancellation.

The questions should focus on understanding why canceling took place as well as how satisfied or dissatisfied they were with the service provided by your company in order for you to make improvements in future interactions with your customers.

  1. Product Feedback Survey

A product feedback survey is a questionnaire that you can use to gather quantitative and qualitative data about your customers’ experience with the products or services that you provide. It will help product managers identify areas of improvement and provide valuable insight into how your business can improve in the future.

A successful feedback survey consists of product survey questions asking for feedback on specific aspects of the product or service, such as ease of use, customer satisfaction, pricing and so on.

The goal is to understand what customers think about specific aspects of their experience with the organization after they have used its products or services.

  1. Pricing Estimation Survey

This pricing estimation survey is used to get price estimates from customers.

It can also be used to get feedback from customers on their proposed price, or the alternative prices you’ve given them for the same product or service.

The survey is not just about getting an answer on what your customer thinks about a particular price; it’s also a great way to get information regarding how they feel about different pricing options and what they’re willing to pay for each one of those options.

  1. Product Review Form

A Product Review Form is a type of survey that helps you gather information about your products, which can be used by product managers to improve the quality of future products.

The information collected from this form will give you valuable insights into your consumers’ likes and dislikes as well as what they find important in a product.

Using this form will help you collect the information needed for analyzing and improving your product or service. You can use the same format for all of your surveys, or adapt it so that it works best with your particular industry or situation.

  1. Product Customer Feedback Form

A Customer Feedback Survey is a questionnaire that helps you collect information about your customers.

The purpose linked to collect customer feedback is to determine whether or not your customers are satisfied with their experience using your product or service, and how they feel about it in general.

You can use this feedback to improve upon any areas that need work and develop even better customer satisfaction surveys than before.

This will walk you through creating a survey so that you don’t have to worry about writing out product survey questions or making sure they’re worded correctly. You just fill in the blanks!

It’s important to make sure each customer questionnaire has one clear answer; otherwise, people won’t know if they’re answering correctly or not!

  1. Product Testing Survey

A product testing survey is a great way to test how well your current products are performing, and it can help you develop new features that will benefit your customers.

The goal of the product testing survey is to learn more about what your customers want from the company and the products it offers. This information can then be used to improve existing products or create new ones based on what people prefer.

The best product survey questions to ask in this type of questionnaire are those that allow you to understand:

  • What features are most important for them?
  • What problems do they face when using these features?
  • How often do they use each feature?
  • Shopping List Form

A shopping list form is a simple survey that asks users to submit their opinions about the products they are considering purchasing. It is intended for use in-store, but it can be used online survey as well. The purpose of the shopping list form is to help you gather information from your customers before they make a purchase decision.

This will give you insight into what your customers want and need from your company, which will help you improve on existing products and create new ones that are more relevant to current consumer needs.

  1. Feature Request Form

A feature request form is a document that allows users to list the features they would like to see in your product. A feature request form helps you capture user feedback, understand what your customers want, and prioritize new features based on customer demand.

Feature request forms are common in the software industry. They are used to gauge customers’ interest in specific ideas or features, and can be used both internally (within an organization) as well as externally (on websites).

Top 10 Online Product Survey Questionnaire

  1. What are you trying to solve by using our product? 

Asking product survey question will allow you to understand what your users’ problems are and what they’re trying to solve.

This can help you create valuable product improvements, as well as provide insight into the “why” behind their behaviour.

  • Why are you using our product?
  • What is the problem or goal you’re trying to solve?
  • What outcome do you want from using our product?
  • How does using our product achieve those outcomes or benefits for users?

2. What other types of people could find our product useful? 

If you’re selling a product, this question is crucial. You need to know who your target audience is, and who else might find it useful. For example:

  • The target audience for your product may be people who work in an office setting. However, there are likely other types of people that could also benefit from using your product—like college students or stay-at-home parents.
  • If you’re making an app with the goal of helping children learn to read more efficiently, then it’s important to consider which other children might not have as much time or energy to learn how they should—for example, ones suffering from autism or other disabilities affecting their ability to communicate verbally.
  • A new app designed specifically for people with anxiety disorders might not work as well with those suffering from depression because those two conditions are often linked together (and thus require different treatment methods).

3. How easy is it to use our product?

This question is a way to get more information on how your customers feel about the ease of use of your site.

It’s important that you get feedback from your customer because sometimes it can be difficult for them to explain what they want or need from a website or product.

The answer may vary depending on different levels of experience with using digital products like yours.

  1. How would you rate the value for money?

The next question is: “How would you rate the value for money?” Value for money is a subjective question.

It’s different for different people, and it’s even different depending on what product or service we’re talking about. You might think your new Nike running shoes are worth every penny, but that doesn’t mean your neighbor does too.

When asking product survey questions, be sure to explain that value means different things to different people and let respondents answer in their own words.

  1. How likely are you to recommend this product to others?

After you’ve finished answering the survey, you’ll be asked to rate how likely you are to recommend this product to others.

The rating scale is 5 stars – extremely likely to recommend, 4 stars – likely to recommend, 3 stars – somewhat likely to recommend, 2 stars – unlikely to recommend and 1 star – extremely unlikely to recommend.

  1. How could we improve our product to better meet your needs?

You should also ask for suggestions for improvements to the products you currently offer.

A lot of people will tell you that they love your product, but that doesn’t mean that it’s perfect. The truth is that most products can be improved in some way or another by gaining insights from the market and having multiple choice questions to ask, pricing page to show, and new customers for new experience.

There are usually always things that could use an upgrade, like adding new features, services or market research.

Ask customers what new features they would like to see added and how those features could be implemented into your product line? What new markets would this open up for your company? What other pricing models might work better than what you currently have?

  1. How often do you use our products?

As a company, you may be interested in the feedback of your customers. Having a survey sent to them will allow you to get their survey responses and find out what they think about the products or services that you offer.

This will help you improve the quality of your products and services, as well as improve customer satisfaction surveys.

It is also important to know how often people use them so that they can buy more items from your store if they’re satisfied with what they have purchased before.

  1. Which features are most valuable to you?

Let’s start with the basics. List all of your product’s features, and then ask people which ones are most valuable to them.

This is an easy way to get an idea of what people like about the product—and more importantly, what they don’t like.

You can also ask about what features they use most frequently, as well as their least favorite feature and whether or not they’d like to see it change in the future.

  1. How would you compare our products to our competitors?

In the next section, you’ll be asked to compare your product to your competitors.

This is a great way for you to highlight survey responses and the features that make your product better than the competition.

For example, if you sell organic dog food and your competitor does not, then it’s important for you to point out this difference in the questionnaire.

You can also explain any additional benefits that might set them apart from one another (like how their packaging is recyclable or their company has been around for 100 years).

  1. What important features are we missing?

Customers are always right. It’s important to understand what features make your customers happy, and what features would make them come back again and again.

You also want to know what would encourage them to recommend your products or buy more from you in the future.

FAQs – Have more questions? Find answers here!

What To Ask In A Product Research Survey?

The best way to start a product survey is to ask the question “why”. What are you trying to solve by using our product?

This will help you get answers that can help you define your audience and their needs, which will in turn give you a better idea of what kind of things they care about.

What other types of people could find this service useful? It’s important to consider who else might be interested in your product or service. If possible, try and include multiple demographics so that you can see how different types of people interact with it.

What Kinds Of Product Research Are Out There?

There are several kinds of product research.

  • Product testing is when the researcher or researcher’s team goes into a store and buys a variety of products to test and then analyze them in lab conditions.
  • Focus groups are group discussions about what people think about products or services, usually before they’re available for purchase. Companies use these groups to get feedback on new ideas and concepts as well as existing products or services.
  • Surveys involve asking questions about products that have already been sold, often through an online questionnaire where respondents give their opinions anonymously.


We hope you found this article helpful and that you now have a better understanding of what types of product surveys are out there. The templates we’ve provided here should make it even easier for you to get started on researching your own products.

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