Insights

Survey vs. Questionnaire: Differences For Data Collection (With Tips)

What’s the difference between a survey and a questionnaire? A lot of people use these terms interchangeably, but they actually have...

Customer service experience is one of the most important things that a company can offer its customers. It can make or...

Your best data may well be the data you gather yourself. This means that when you need to conduct marketing research...

Did you know that you can turn detractors into promoters? It’s true! According to the Net Promoter Score (NPS) methodology, if...

There is a lot of talk about qualitative and quantitative feedback within the business world. But what does it all mean...

Net Promoter Score (NPS) is a metric that gauges customer satisfaction and loyalty. It’s calculated by asking customers how...

Great customer service is key to any successful business. When customers have a positive experience with your company, they...

Do you know the difference between customer success and customer support? If not, you’re not alone. Many business owners...

It’s no secret that good survey design is key to getting accurate data. But what are the principles of good survey...